Marketing Automation Engine
One of my clients needed a system setup to help solve a number of marketing and advertising operational issues. In addition, there was a limited budget that prevented a number of off the shelf options from being possible. To add to the level of difficulty it needed to be designed, developed, delivered and hundreds of users trained within six months.
Along with a great development partner I accepted the challenge and we were able to deliver from scratch a fully customized marketing automation system to our very satisfied clients.
Why was it built?
Their consumer marketing and advertising departments had the following needs:
Speed:
- Speed to market
- Speed in content approval process
- Speed in routing documents between departments / agencies
- Speed in production of marketing collateral
Communication:
- Access to up to date campaign information
- Access to approval process information
- Access to task progress
- Real time reporting on campaign initiatives
Consolidation
- Single repository for marketing collateral / campaign information
- Collaborative workspace for internal / agency / vendor
- Consolidation of segmented processes / systems
- Single connected flow of information through internal / agency / vendor
What does it do?
Automates
- Campaign planning process
- Marketing brief process
- Campaign reporting
- Agency production
- Approval process
- Email/RSS/SMS/Purl/Digital Print
- Ability to repurpose collateral