Analytics

Through qualitative and quantitative analytics I continuously improve your brands engagement with consumers.

Insights and learnings emerge from the data I collect and feeds the creation of new ideas.

Services

• Targeting & Segmentation
• Tracking & Reporting
• Competitive Tracking
• Behavior Tracking
• Brand Impact Tracking:
  • Positioning
  • Reach
  • Reputation

Solutions

• Web Based Dashboards
• Social Media Monitoring
• Media Mix Optimization
• Champion-Challenger
• Brand Asset Valuator:
  • Strength & Relevance
  • Stature & Knowledge

Approach

I keep it simple by optimizing a stack rank approach based on a common metric.  I focus on what is and what isn’t working and learn what  to do  and what not to do moving forward. I do this across targets, channels, media, content,  messages and campaigns.