C37

Unlearn your MBA video

c37 — Wed, 24 Feb 2010 02:31:36 +0000

Here is an hour long video that I found very interesting about starting your own business. The speaker is David Heineimeier Hansson, creator of Ruby on Rails and Partner at 37signals.

http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2351

Opensource.com – “We believe the open source way can change our world.”

c37 — Tue, 26 Jan 2010 06:18:32 +0000

I came across http://opensource.com, A Red Hat community service today. I think it is great. Its’ purpose is to explore what happens when the open source way is applied to solve any problem and the impact it can have on each of us at work or at home.

iPhone App Development

c37 — Wed, 06 Jan 2010 02:43:52 +0000

I am planning on creating an iPhone application for the fun of it. I was thinking about creating one for digital marketing, CRM or social media that might be good. If you have any ideas I can use, love to hear them.

Check out this article if you are interested in building your own.

http://blog.guykawasaki.com/2010/01/how-to-make-an-iphone-app.html#axzz0blJTPSYD

Twitter: Engaging in the right way.

c37 — Sat, 26 Dec 2009 04:59:54 +0000

Interesting presentation on Slideshare.net that I enjoyed.

Pinkston-Harris Realestate

c37 — Thu, 19 Nov 2009 14:38:11 +0000

Just finished the Pinkston-Harris Realestate Group’s website and intranet.

The intranet is based on Google Apps and includes email, documents, calendar, and contact management and sharing between employees. It also includes integration of Google Voice management, voicemail sharing, and Google Analytics management for their new website.

The new website is based on Word Press and includes a full blown content management system as well as:

Google Maps Integration
Multiple Agents
Individual Agents page with listings and bio
Carousel Property Slider
Unlimited dropdowns for category search
Contact agent from property page
Easy Listings Management (Custom Script)
Widget Ready
Custom Plugins
Photo Gallery (up to 12 images per listing)
Agent Photo Uploader
Advertisement Banner Management system
Image Auto Resizer (for thumbnails)

ParkCitiesRealtors.com

c37 — Sat, 31 Oct 2009 21:39:15 +0000

Created a splash page for the best realtors in Texas, Pinkston-Harris Realestate Group. Larger site is in the works.

Analytics

c37 — Fri, 30 Oct 2009 13:18:02 +0000

Through qualitative and quantitative analytics I continuously improve your brands engagement with consumers.

Insights and learnings emerge from the data I collect and feeds the creation of new ideas.

Services

Targeting & Segmentation
Tracking & Reporting
Competitive Tracking
Behavior Tracking
Brand Impact Tracking:
- Positioning
- Reach
- Reputation

Solutions

Web Based Dashboards
Social Media Monitoring
Media Mix Optimization
Champion-Challenger
Brand Asset Valuator:
- Strength & Relevance
- Stature & Knowledge

Approach

I keep it simple by optimizing a stack rank approach based on a common metric. I focus on what is and what isn’t working and learn what to do and what not to do moving forward. I do this across targets, channels, media, content, messages and campaigns.

Engineering

c37 — Fri, 30 Oct 2009 13:16:15 +0000

Technology acts as a delivery platform for your experiences.

I create environments for your brand and your consumers to engage with one another.

Services

Standard Compliant Coding
Search Engine Optimization
Database Development
Quality Assurance
Flash & AS3 Development
Open Source Development
Software Specifications
Hosting

Solutions

Websites & PURLs
Intranets & Portals
Rich Applications
Social Media Widgets
Blogs, Forums, RSS Feeds
Mobile Applications
E-commerce Systems
Marketing Automation
On-Demand Digital Print

Approach

I practice Iterative Development. In each iteration a slice of functionality is delivered through cross-discipline work. The unified process groups iterations into phases: inception, elaboration, construction, and transition. Each phase is divided into iterations that are boxed on time versus features.

Design

c37 — Fri, 30 Oct 2009 13:14:36 +0000

Everything I build for you is the result of art and science.

I believe that usability is essential, but so is impacting an individual’s behavior which requires an emotional connection.

Services

User Experience Design
Visual Design
Conceptual Design
Branding & Identity
Animation & Illustration
Copywriting & Editing
Video & Audio
Interaction Design
Usability Audits & Testing

Solutions

Web & Mobile Interfaces
Rich Internet Applications
Social Media Design
Branded Experiences
Online Marketing
E-commerce Systems
Logo and Identity Design
Advertising & Campaign Design
Product Demos

Approach

Usability ensures ease of experience and depth of engagement.
Concepts bring bring strategies to life by impacting behaviors.
Individual behavior change requires an emotional connection.
Connections occur through engaging user experiences.
Experiences occur via the art of story telling and painting pictures.

Architecture

c37 — Fri, 30 Oct 2009 13:13:41 +0000

Once I understand your market and the consumer behaviors, I use architecture to bring clarity to complexity and make ideas tangible.

Services

Envisioning
Implementation Strategy
Brand Architecture
Information Architecture
Database Architecture

Solutions

Frameworks
Scenarios
Concepts
Prototypes
Road Maps

Approach

Frameworks provide visualizations of complex ideas.
Scenarios help imagine solutions.
Prototypes prove out concepts.
Roadmaps show implementation steps.