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Example of gaining control by releasing control

Interesting move of a major brand engaging with the marketplace, possibly gaining control by releasing control.

http://adage.com/madisonandvine/article?article_id=134558


Brand Framework

I built out a rather large 1600 x 1090 flash animation depicting a brand map a buddy of mine had in his office. Thought it would work well in Flash:

preview image


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